Geofactor has rebranded to Boostt.ai to better reflect our vision.

Love it 🙂

Predict customer behaviors
that matter

Drive experiences that create
lifelong customers.

omni-channel marketing platform

Predict and Personalize
for Lasting Relationships

cross-channel marketing

Imagine understanding your customers' next move
before they do. Our no-code predictive platform
empowers you to anticipate behaviors that drive
revenue – from purchase intent to churn risk,
referrals, and beyond. Craft experiences that
resonate and create customers for life..

Predictions in Real Time,
No Coding Required

Ditch the complexity of traditional predictive modeling.
Our intuitive interface and model playbooks let you
unlock powerful insights without requiring a team of
data scientists. Simply drag, drop, and discover the
hidden patterns within your data. We've made the hard
work effortless.

collaborate-for-success

Your Data, Our Insights,
Unmatched Accuracy

visualize-the-game-plan

Combine the power of your first-party customer data with
our extensive database of 1400+ attributes on 260 million+
consumers. This creates predictive magic that delivers
pinpoint accuracy for targeting and personalization.
Connect your existing data sources effortlessly and
transform your data into actionable strategies.

Know Your Customers,
Deeply

Go beyond basic demographics. Uncover rich
customer personas that drive truly personalized
experiences. Enrich your CRM data with hundreds
of actionable attributes, giving you the granular
detail needed to tailor every interaction.

test-learn-optimize

AI That's Crystal Clear,
Not a Black Boxy

visualize-the-game-plan

Transparency is at our core. Our explainable AI reveals
the "why" behind every one of our AI-powered predictions, from
model performance metrics to individual customer attributes.
Forecast the impact on your bottom line before you invest,
eliminating the guesswork and uncertainty of traditional AI.

Show me how

FAQs

Customer Journey Orchestration involves designing and managing seamless, personalized interactions across multiple channels throughout the customer lifecycle.

It's crucial because it ensures customers receive consistent and meaningful experiences, regardless of their chosen touchpoints, which enhances customer engagement and satisfaction.

Boostt.ai offers a unified platform that enables you to design, manage, and optimize campaigns across various channels, including email, web, digital ads, and direct mail.

By leveraging AI-driven propensity scores and real-time customer signals, it ensures each interaction is personalized and timely, enhancing customer engagement.

No technical or coding skills are necessary. Our intuitive drag-and-drop visual canvas allows you to design and adjust customer journeys effortlessly, making the platform accessible for users of all skill levels.

We provide you with a playbook of journeys to get started with so that you aren’t starting with a blank canvas!

Getting started is easy with Boostt.ai. We offer pre-built Journey Playbooks tailored to common customer scenarios, such as customer acquisitions, abandoned cart reminders, and win-back campaigns etc.. These playbooks can be fully customized to align with your brand’s goals and audience preferences. With our intuitive platform and expert guidance, you’ll have your first personalized journey up and running in no time.

Boostt.ai leverages advanced AI capabilities and data-driven insights to deliver highly personalized customer journeys. Here’s how:

  1. 1. AI-Powered Propensity Scoring

    Our platform uses AI to predict customer behaviors, such as likelihood to purchase or engage. These propensity scores allow you to send targeted messages that resonate with individual customers.

  2. 2. Customer Personas and Behavioral Insights

    By analyzing customer profiles and real-time behaviors, Boostt.ai allows you to tailor messages and content to align with each customer’s preferences, ensuring relevant and impactful interactions.

  3. 3. Integration Across Channels and Data Sources

    Boostt.ai integrates with multiple channels and data sources, such as:

    • QR code scans on direct mail
    • Web visits and browsing history
    • Email interactions
    • Digital Ad engagement
    • United States Postal Service mail and Informed Delivery triggers
    • This enables the platform to create personalized triggers based on both online and offline engagement behaviors.

  4. 4. Smart Branching

    Our smart branching feature ensures each customer’s journey is guided dynamically by their preferences and actions. For example, a customer who abandons their cart online may receive an email follow-up, while a customer who scans a QR code on a direct mail piece might be directed to a personalized landing page.

By combining these features, Boostt.ai enhances personalization at every stage of the customer journey, creating seamless and meaningful experiences.

Yes, Boostt.ai seamlessly integrates with your existing technology stack, utilizing customer behaviors and events from your tools and customer data platforms to trigger personalized campaigns. It also consolidates first-party data into a comprehensive 360-degree customer view, enhancing your understanding of each customer. Talk to us about your specific integration needs.

Yes, Boostt.ai provides a robust and comprehensive Events Tracking infrastructure designed to help you capture, analyze, and act on customer actions across all touchpoints.
Here’s how it works and what it offers:

  1. 1. Real-Time Event Capture

    Boostt.ai tracks customer interactions in real-time, enabling you to respond instantly. Key tracked events include:

    • Website actions (e.g., page visits, form submissions, product views).
    • Email interactions (e.g., opens, clicks, and unsubscribes).
    • Offline behaviors (e.g., QR code scans on direct mail, geofenced store visits).
    • Third-party system events (e.g., CRM updates, transactional triggers).

  2. 2. Automatic Journey Triggers

    Each event can automatically initiate a pre-defined customer journey or trigger a specific sequence. For example:

    • A new customer signing up for your service triggers a Welcome Series journey.
    • A cart abandonment event triggers a personalized Abandoned Cart Reminder campaign.
    • A VIP milestone unlocks a loyalty-focused journey or special rewards notification.

  3. 3. Event Customization

    You can define custom events tailored to your unique business needs. For instance, you could create events for tracking webinar registrations, resource downloads, or loyalty program redemptions. These custom events ensure the platform adapts to your specific goals.

  4. 4. Centralized Event Management

    Boostt.ai provides a single dashboard to manage and monitor all tracked events. This centralized view ensures that your data is organized, easily accessible, and actionable.

  5. 5. Event Attribution and Insights

    Understand the impact of tracked events with detailed reporting and analytics. Learn how specific actions contribute to conversions, identify high-value touchpoints, and optimize your journeys for maximum engagement.

  6. 6. Seamless Integration with Your Tech Stack

    Boostt.ai integrates with your existing tools and systems, ensuring all relevant events—whether generated online or offline—are seamlessly captured. Our platform works effortlessly with popular CRMs, ecommerce platforms, marketing automation tools, and more.

  7. 7. Scalable for High Volumes

    Designed to handle high-frequency, high-volume events, Boostt.ai ensures that your campaigns stay responsive and reliable, even as your business grows.

With Boostt.ai's Events Tracking, you can automate customer journeys with precision, ensure no opportunity is missed, and deliver timely, personalized experiences that drive engagement and results.

Our Executive Dashboard provides advanced analytics, including predicted conversion lift, journey performance insights, and detailed KPIs. This allows you to track results, validate impact, and refine strategies based on data-driven insights.

You can automate a wide range of campaigns, including:
  • Customer acquisition campaigns
  • Welcome sequences
  • Abandoned cart reminders
  • Post-purchase nurturing
  • Upsell/cross-sell opportunities
  • Win-back campaigns
  • Churn reduction campaigns
  • Birthday and VIP loyalty drips
Each flow is customizable to suit your brand’s specific needs.

Boostt.ai offers a seamless and flexible A/B testing framework that empowers you to optimize every aspect of your customer journeys.

Whether you want to test broad strategies or fine-tune individual touchpoints, our platform provides the tools and insights you need to make data-driven decisions confidently.

Here’s a detailed overview:

  1. 1. Test Across Multiple Levels

    With Boostt.ai, you can conduct A/B tests on:

    • Entire journeys: Evaluate the performance of completely different customer flows to determine which path generates the best overall results
    • Specific Paths: Compare variations of key decision points within a journey to optimize engagement and conversion.
    • Individual Messages: Test subject lines, visuals, calls-to-action, or offer wording to refine messaging for maximum impact.

  2. 2. Intuitive A/B Testing Journey Nodes

    Our drag-and-drop journey nodes make setting up A/B tests simple and intuitive. With just a few clicks, you can:

    • Split traffic between multiple test variations.
    • Set conditions for when and how variations are delivered.
    • Track results in real-time as your test progresses.

  3. 3. Hypothesis Validation Before Scaling

    Before committing additional marketing spend, use A/B testing to validate your hypothesis. For instance, test whether a discount offer or a free shipping incentive drives higher conversion rates. By identifying the winning strategy, you can maximize ROI and reduce wasted resources.

  4. 4. Actionable Insights at Your Fingertips

    Our platform delivers detailed reporting and analytics for each test, including:

    • Performance metrics such as click-through rates (CTR), conversion rates, and engagement levels.
    • ROI Analysis to size the impact.
    • Visualizations that make it easy to interpret results and share findings with your team.

  5. 5. Real-Time Adjustments

    Monitor your A/B tests in real-time and make adjustments on the fly. If a variation underperforms significantly, you can reallocate traffic to the higher-performing version immediately.

  6. 6. Omnichannel Testing Capabilities

    Boostt.ai allows you to test across multiple channels, such as email, web, digital Ads, and direct mail. This ensures your findings are consistent and applicable across the entire omnichannel customer experience.

  7. 7. Continuous Optimization

    By integrating A/B testing into your marketing workflow, you can continuously refine and improve your strategies. Use insights from one test to inform future experiments, ensuring your campaigns evolve with your audience’s preferences.

Boostt.ai’s A/B testing capabilities ensure that every marketing decision is backed by reliable data. By testing, learning, and optimizing, you can uncover the strategies that resonate most with your audience and drive meaningful engagement and conversions.

Absolutely. Boostt.ai is designed to handle high volumes of data and messaging, ensuring fast delivery and seamless scalability, making it suitable for enterprises of all sizes.

Boostt.ai provides a powerful suite of tools to help you deeply understand your customers and craft highly targeted campaigns.

Here’s a breakdown of the insights you can access:

  1. 1. Comprehensive Customer Profiles

    Boostt.ai merges your first-party data (e.g., customer purchase history, website visits, email interactions) with our third-party consumer data to build a 360-degree view of each customer. This holistic approach provides rich insights into customer preferences, behaviors, and needs, helping you deliver highly personalized and relevant experiences.

  2. 2. Geospatial Analysis

    With our geospatial analysis tools, you can:

    • Identify geographic trends and audience hotspots.
    • Build region-specific campaigns to maximize local impact.
    • Use location data to refine your targeting and allocate resources efficiently.

  3. 3. AI-Powered Propensity Scoring

    Our AI calculates propensity scores, predicting key behaviors such as likelihood to purchase, churn, or engage with specific channels. This allows you to focus efforts where they’ll drive the most value.

  4. 4. Detailed Persona Insights

    Boostt.ai segments your audience into personas based on demographic, behavioral, and psychographic data. These personas help you understand:

    • What motivates your customers.
    • Their preferred channels for communication.
    • The types of offers and content that resonate most.

  5. 5. Real-Time Intent Signals

    Boostt.ai captures and analyzes real-time intent signals, such as:

    • Website browsing behavior.
    • Email opens and click-throughs.
    • Offline actions, like scanning QR codes on direct mail or entering a geofence around a point of interest such as a store.

    These signals enable you to respond dynamically to customer needs and behaviors, delivering the right message at the right time.

  6. 6. Cross-Channel Behavioral Insights

    By integrating data from various touchpoints—email, digital ads, direct mail, web, and more—Boostt.ai identifies patterns in customer behavior across channels. This helps you understand how customers interact with your brand and informs your omnichannel strategy.

  7. 7. Predictive Analytics for Future Engagement

    Boostt.ai doesn’t just analyze past behavior—it also forecasts future actions. Use predictive analytics to:

    • Identify cross-sell and upsell opportunities.
    • Anticipate customer needs.
    • Proactively address potential churn.

  8. 8. Executive Dashboards for Data-Driven Decisions

    Our user-friendly Executive Dashboards consolidate all these insights into a single interface, making it easy to:

    • Track campaign performance.
    • Monitor trends and KPIs.
    • Validate the impact of your marketing efforts.

    With Boostt.ai, you can turn raw data into actionable insights, empowering you to make informed decisions, enhance customer engagement, and drive measurable results.

The platform includes tools for creating, commenting, and sharing feedback in real time. This facilitates seamless collaboration among teams of any size, enabling them to work together on complex customer journeys and align on strategies effectively.

Getting started is simple! Click the Request a Demo button to see how Boostt.ai can transform your customer engagement strategy. Our team will guide you through the platform and assist you in setting up your initial campaigns.