Geofactor has rebranded to Boostt.ai to better reflect our vision.

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Optimize
Every Marketing Dollar. Maximize Every Opportunity.

Drive smarter decisions and achieve
unparalleled results with AI-powered
optimization solutions.

optimization platform

Channel
Optimization

channel-marketing
Invest in the Right Channels, Reach the Right Audiences

Stop wasting budget on ineffective channels. Our AI-powered optimization engine identifies the channels that truly resonate with your target audience. By understanding their preferences, you can deliver cohesive customer journeys that drive engagement and conversions, ensuring every marketing dollar is spent strategically. Move beyond channel specific spray-and-pray campaigns.

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Discount
& Incentive Optimization

Strategic Discounts, Maximum Revenue

Say goodbye to leaving money on the table with blanket discounts. Our predictive AI models empower you to offer strategic discounts that align with individual buyer propensities and lifetime values. By tailoring promotions to specific audiences, you can maximize revenue while driving conversions.

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discount-incentive-optimization

Geo-Spatial
Optimization

geo-spatial-optimization
Precise Targeting, Zero Waste

Pinpoint your ideal customers with our geo-spatial analysis capability. Upload your geo-databases and eliminate marketing waste by precisely identifying audiences within your market service areas or audiences in driving distance to your store locations. Say goodbye to misdirected campaigns and ensure your message reaches the right people in the right locations down to the right latitudes and longitudes.

Zip Code
Scoring

Run Your Ad Campaigns Better

Laser-focus your ad targeting and maximize your ROAS. Our AI-powered zip code scoring engine ranks every zip code in the US based on their propensity to convert. Over-allocate your budget to high-scoring zip codes on Google PPC, Meta, and other social media platforms, while suppressing low-scoring ones. Achieve unparalleled precision and efficiency in your digital advertising.

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zipcode-scoring

Market
Expansion

market expansion
Identify New Markets, Unlock Growth

Identify untapped opportunities with our lookalike models. Find clusters of high-propensity audiences in new markets and locations, providing invaluable insights for your next store opening or market expansion. Turn market white spaces into lucrative territories and fuel your business's growth.

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Enhanced
Business Intelligence

Deeper Insights, Smarter Strategies

Combine your existing customer data with our predictive lookalikes to unlock a new level of business intelligence. Identify market penetration rates and market share opportunities, empowering you to refine your strategies and gain a competitive edge. Make informed decisions backed by AI-driven insights.

enhanced-business-intelligence
Optimize growth

FAQs

The Customer Data Engine is a unified platform that consolidates customer interactions across all channels into a single, actionable view. It transforms raw data into real-time insights, enabling you to create personalized, omnichannel experiences that drive engagement and ROI.

We unify your data across CRM, email platforms, ad systems, e-commerce, and more—eliminating silos. The result is a comprehensive customer profile that reflects real-time behaviors, preferences, and purchase history.

Absolutely. Our advanced segmentation tools allow you to build dynamic, real-time segments using behavioral triggers, intent signals, and demographic data. You can easily set up and activate audiences across channels—no SQL required.

Yes. The platform is built for speed. Customer data is processed in real time, allowing you to instantly adjust campaigns and offers based on live behavior—so you never miss a moment of opportunity.

The platform automatically creates rich, AI-generated personas that include attributes like motivations, interests, shopping behaviors, and lifestyle indicators—so you can move beyond generic messaging and speak to what truly resonates.

Boostt.ai supports true omnichannel orchestration. Use customer data to personalize email, direct mail digital ads, website experiences, and even in-store touchpoints. It’s personalization that spans the full customer journey.

Yes. Our platform offers secure, seamless integrations with your cloud data warehouse, CRM, marketing platforms, and ad networks. Whether you're using Salesforce, HubSpot, BigQuery, Snowflake, or Meta Ads—we connect with it.

Security is a top priority. Boostt.ai adheres to strict data protection standards and offers enterprise-grade security features including encryption, role-based access control, and compliance with major privacy regulations like GDPR and CCPA.

Marketing, CRM, customer success, analytics, and product teams all benefit. Whether you're launching targeted campaigns or building smarter customer journeys, our platform gives your team the insights they need to drive growth.

Most customers are up and running in a matter of days. Our onboarding team will guide you through integration, data mapping, and segmentation setup to ensure a fast, frictionless launch.