Geofactor has rebranded to Boostt.ai to better reflect our vision.

Love it 🙂

Orchestrate
remarkable
customer journeys

Bring harmony between your online, in-home, and in-store marketing to create seamless, personalized experiences. Meet customers where they are and drive meaningful engagement across the channels they prefer and trust.

omni-channel marketing platform

Design journeys that flow

cross-channel marketing
  • Drag-and-Drop Visual Canvas
    Intuitively connect the dots with drag-and-drop simplicity to create dynamic customer journeys that feel natural. No coding skills required.
  • Smart Branching
    Let customer actions and preferences guide their path. Automatically deliver the right message at the right time, every time.
  • Propensity Powered
    Let predicted propensities drive personalization and dynamic journey adaptations. Optimize media spend across the journey using AI-assisted propensity scoring.

Collaborate for Success

  • Teamwork Made Easy
    With our modular platform, create, comment and share feedback seeamlessly. Turn complex customer journeys into a shared vision, no matter your team size.
  • Iterate & Improve
    Build upon successful journeys, test new variations, and continuously optimize for the best results.
  • Scalable for Growth
    Whether you're a startup or an established brand, our platform flexes to meet your evolving customer engagement goals.
collaborate-for-success

Visualize the Game Plan

visualize-the-game-plan
  • Predict Expected Conversion lift
    View advanced insights that graphically depict the potential success of your campaigns.
  • Target Audiences Geographically
    Easily perform geospatial analysis to gather market and audience insights to build geo-relevant audiences as needed.
  • View Results at a Glance.
    Analyze journey performance through an Executive Dashboard, tracking analytics, trends, and KPIs to validate impact.

Test, learn, and optimize

  • Experiment with Confidence
    A/B test entire journeys, specific paths, or individual messages. Uncover the tactics that resonate most with your audience.
  • Effortless Testing
    Activate experiments with a single click. Our platform automates the process, so you can focus on the insights.
  • Data-Driven Delivery
    Reach customers on their preferred channels at optimal times. Our intelligent algorithms maximize engagement.
test-learn-optimize

Support the Entire Customer Journey
with Drip Campaigns that Convert

  • Trigger Drip Campaigns
    Based on Customer Activity

    Automatically initiate welcome series, browse abandonment, cart abandonment, and other drip campaigns based on real-time subscriber behaviors.
  • Deliver Personalized Messages at Every Stage
    Nurture leads with educational content, offer exclusive discounts and promotions, and send targeted reminders throughout the customer journey, all tailored to individual subscriber preferences and actions.
  • Optimize for Continuous Improvement
    Monitor drip campaign performance, gather insights, and make data-driven adjustments to maximize engagement, click-through rates, and conversions.

Achieve Omnichannel Harmony

  • All Your Channels, One Place
    Orchestrate email, direct mail, SMS, web and more from a single data and logic file, with an intuitive interface.
  • Brand Voice Consistency
    Maintain a unified message across all touchpoints, strengthening your brand identity.
  • Make it Truly Personal
    Let customer signals in one channel trigger responses in another, creating a cohesive experience.
cross-channel marketing

Automate and Scale Effortlessly

automate-scale-efficiently
  • Trigger on Any Event
    Connect customer behaviors, cross-channel interactions, or even events from your tech stack integrations to instantly trigger personalized journeys.
  • 360-Degree Customer View
    Let Boostt.ai decipher common attributes within your first-party data to crate a comprehensive understanding of each individual, fueling hyper-personalized experiences.
  • Built for High Volume
    Never miss a beat, even with massive data and message volumes. Our platform delivers at lightning speed, and scales effortlessly.

Ready to transform your customer engagement?
Start orchestrating journeys that delight and convert.

Request a demo

FAQs

Customer Journey Orchestration involves designing and managing seamless, personalized interactions across multiple channels throughout the customer lifecycle.

It's crucial because it ensures customers receive consistent and meaningful experiences, regardless of their chosen touchpoints, which enhances customer engagement and satisfaction.

Boostt.ai offers a unified platform that enables you to design, manage, and optimize campaigns across various channels, including email, web, digital ads, and direct mail.

By leveraging AI-driven propensity scores and real-time customer signals, it ensures each interaction is personalized and timely, enhancing customer engagement.

No technical or coding skills are necessary. Our intuitive drag-and-drop visual canvas allows you to design and adjust customer journeys effortlessly, making the platform accessible for users of all skill levels.

We provide you with a playbook of journeys to get started with so that you aren’t starting with a blank canvas!

Getting started is easy with Boostt.ai. We offer pre-built Journey Playbooks tailored to common customer scenarios, such as customer acquisitions, abandoned cart reminders, and win-back campaigns etc.. These playbooks can be fully customized to align with your brand’s goals and audience preferences. With our intuitive platform and expert guidance, you’ll have your first personalized journey up and running in no time.

Boostt.ai leverages advanced AI capabilities and data-driven insights to deliver highly personalized customer journeys. Here’s how:
  1. 1. AI-Powered Propensity Scoring

    Our platform uses AI to predict customer behaviors, such as likelihood to purchase or engage. These propensity scores allow you to send targeted messages that resonate with individual customers.

  2. 2. Customer Personas and Behavioral Insights

    By analyzing customer profiles and real-time behaviors, Boostt.ai allows you to tailor messages and content to align with each customer’s preferences, ensuring relevant and impactful interactions.

  3. 3. Integration Across Channels and Data Sources

    Boostt.ai integrates with multiple channels and data sources, such as:

    • QR code scans on direct mail
    • Web visits and browsing history
    • Email interactions
    • Digital Ad engagement
    • United States Postal Service mail and Informed Delivery triggers
    • This enables the platform to create personalized triggers based on both online and offline engagement behaviors.
  4. 4. Smart Branching

    Our smart branching feature ensures each customer’s journey is guided dynamically by their preferences and actions. For example, a customer who abandons their cart online may receive an email follow-up, while a customer who scans a QR code on a direct mail piece might be directed to a personalized landing page.

By combining these features, Boostt.ai enhances personalization at every stage of the customer journey, creating seamless and meaningful experiences.

Yes, Boostt.ai seamlessly integrates with your existing technology stack, utilizing customer behaviors and events from your tools and customer data platforms to trigger personalized campaigns. It also consolidates first-party data into a comprehensive 360-degree customer view, enhancing your understanding of each customer. Talk to us about your specific integration needs.

Yes, Boostt.ai provides a robust and comprehensive Events Tracking infrastructure designed to help you capture, analyze, and act on customer actions across all touchpoints.
Here’s how it works and what it offers:
  1. 1. Real-Time Event Capture

    Boostt.ai tracks customer interactions in real-time, enabling you to respond instantly. Key tracked events include:

    • Website actions (e.g., page visits, form submissions, product views).
    • Email interactions (e.g., opens, clicks, and unsubscribes).
    • Offline behaviors (e.g., QR code scans on direct mail, geofenced store visits).
    • Third-party system events (e.g., CRM updates, transactional triggers).
  2. 2. Automatic Journey Triggers

    Each event can automatically initiate a pre-defined customer journey or trigger a specific sequence. For example:

    • A new customer signing up for your service triggers a Welcome Series journey.
    • A cart abandonment event triggers a personalized Abandoned Cart Reminder campaign.
    • A VIP milestone unlocks a loyalty-focused journey or special rewards notification.
  3. 3. Event Customization

    You can define custom events tailored to your unique business needs. For instance, you could create events for tracking webinar registrations, resource downloads, or loyalty program redemptions. These custom events ensure the platform adapts to your specific goals.

  4. 4. Centralized Event Management

    Boostt.ai provides a single dashboard to manage and monitor all tracked events. This centralized view ensures that your data is organized, easily accessible, and actionable.

  5. 5. Event Attribution and Insights

    Understand the impact of tracked events with detailed reporting and analytics. Learn how specific actions contribute to conversions, identify high-value touchpoints, and optimize your journeys for maximum engagement.

  6. 6. Seamless Integration with Your Tech Stack

    Boostt.ai integrates with your existing tools and systems, ensuring all relevant events—whether generated online or offline—are seamlessly captured. Our platform works effortlessly with popular CRMs, ecommerce platforms, marketing automation tools, and more.

  7. 7. Scalable for High Volumes

    Designed to handle high-frequency, high-volume events, Boostt.ai ensures that your campaigns stay responsive and reliable, even as your business grows.

With Boostt.ai's Events Tracking, you can automate customer journeys with precision, ensure no opportunity is missed, and deliver timely, personalized experiences that drive engagement and results.

Our Executive Dashboard provides advanced analytics, including predicted conversion lift, journey performance insights, and detailed KPIs. This allows you to track results, validate impact, and refine strategies based on data-driven insights.

You can automate a wide range of campaigns, including:
  • Customer acquisition campaigns
  • Welcome sequences
  • Abandoned cart reminders
  • Post-purchase nurturing
  • Upsell/cross-sell opportunities
  • Win-back campaigns
  • Churn reduction campaigns
  • Birthday and VIP loyalty drips
Each flow is customizable to suit your brand’s specific needs.

Boostt.ai offers a seamless and flexible A/B testing framework that empowers you to optimize every aspect of your customer journeys.

Whether you want to test broad strategies or fine-tune individual touchpoints, our platform provides the tools and insights you need to make data-driven decisions confidently.

Here’s a detailed overview:
  1. 1. Test Across Multiple Levels

    With Boostt.ai, you can conduct A/B tests on:

    • Entire journeys: Evaluate the performance of completely different customer flows to determine which path generates the best overall results
    • Specific Paths: Compare variations of key decision points within a journey to optimize engagement and conversion.
    • Individual Messages: Test subject lines, visuals, calls-to-action, or offer wording to refine messaging for maximum impact.
  2. 2. Intuitive A/B Testing Journey Nodes

    Our drag-and-drop journey nodes make setting up A/B tests simple and intuitive. With just a few clicks, you can:

    • Split traffic between multiple test variations.
    • Set conditions for when and how variations are delivered.
    • Track results in real-time as your test progresses.
  3. 3. Hypothesis Validation Before Scaling

    Before committing additional marketing spend, use A/B testing to validate your hypothesis. For instance, test whether a discount offer or a free shipping incentive drives higher conversion rates. By identifying the winning strategy, you can maximize ROI and reduce wasted resources.

  4. 4. Actionable Insights at Your Fingertips

    Our platform delivers detailed reporting and analytics for each test, including:

    • Performance metrics such as click-through rates (CTR), conversion rates, and engagement levels.
    • ROI Analysis to size the impact.
    • Visualizations that make it easy to interpret results and share findings with your team.
  5. 5. Real-Time Adjustments

    Monitor your A/B tests in real-time and make adjustments on the fly. If a variation underperforms significantly, you can reallocate traffic to the higher-performing version immediately.

  6. 6. Omnichannel Testing Capabilities

    Boostt.ai allows you to test across multiple channels, such as email, web, digital Ads, and direct mail. This ensures your findings are consistent and applicable across the entire omnichannel customer experience.

  7. 7. Continuous Optimization

    By integrating A/B testing into your marketing workflow, you can continuously refine and improve your strategies. Use insights from one test to inform future experiments, ensuring your campaigns evolve with your audience’s preferences.

Boostt.ai’s A/B testing capabilities ensure that every marketing decision is backed by reliable data. By testing, learning, and optimizing, you can uncover the strategies that resonate most with your audience and drive meaningful engagement and conversions.

Absolutely. Boostt.ai is designed to handle high volumes of data and messaging, ensuring fast delivery and seamless scalability, making it suitable for enterprises of all sizes.

Boostt.ai provides a powerful suite of tools to help you deeply understand your customers and craft highly targeted campaigns.

Here’s a breakdown of the insights you can access:
  1. 1. Comprehensive Customer Profiles

    Boostt.ai merges your first-party data (e.g., customer purchase history, website visits, email interactions) with our third-party consumer data to build a 360-degree view of each customer. This holistic approach provides rich insights into customer preferences, behaviors, and needs, helping you deliver highly personalized and relevant experiences.

  2. 2. Geospatial Analysis

    With our geospatial analysis tools, you can:

    • Identify geographic trends and audience hotspots.
    • Build region-specific campaigns to maximize local impact.
    • Use location data to refine your targeting and allocate resources efficiently.
  3. 3. AI-Powered Propensity Scoring

    Our AI calculates propensity scores, predicting key behaviors such as likelihood to purchase, churn, or engage with specific channels. This allows you to focus efforts where they’ll drive the most value.

  4. 4. Detailed Persona Insights

    Boostt.ai segments your audience into personas based on demographic, behavioral, and psychographic data. These personas help you understand:

    • What motivates your customers.
    • Their preferred channels for communication.
    • The types of offers and content that resonate most.
  5. 5. Real-Time Intent Signals

    Boostt.ai captures and analyzes real-time intent signals, such as:

    • Website browsing behavior.
    • Email opens and click-throughs.
    • Offline actions, like scanning QR codes on direct mail or entering a geofence around a point of interest such as a store.

    These signals enable you to respond dynamically to customer needs and behaviors, delivering the right message at the right time.

  6. 6. Cross-Channel Behavioral Insights

    By integrating data from various touchpoints—email, digital ads, direct mail, web, and more—Boostt.ai identifies patterns in customer behavior across channels. This helps you understand how customers interact with your brand and informs your omnichannel strategy.

  7. 7. Predictive Analytics for Future Engagement

    Boostt.ai doesn’t just analyze past behavior—it also forecasts future actions. Use predictive analytics to:

    • Identify cross-sell and upsell opportunities.
    • Anticipate customer needs.
    • Proactively address potential churn.
  8. 8. Executive Dashboards for Data-Driven Decisions

    Our user-friendly Executive Dashboards consolidate all these insights into a single interface, making it easy to:

    • Track campaign performance.
    • Monitor trends and KPIs.
    • Validate the impact of your marketing efforts.

    With Boostt.ai, you can turn raw data into actionable insights, empowering you to make informed decisions, enhance customer engagement, and drive measurable results.

The platform includes tools for creating, commenting, and sharing feedback in real time. This facilitates seamless collaboration among teams of any size, enabling them to work together on complex customer journeys and align on strategies effectively.

Getting started is simple! Click the Request a Demo button to see how Boostt.ai can transform your customer engagement strategy. Our team will guide you through the platform and assist you in setting up your initial campaigns.