Geofactor has rebranded to Boostt.ai to better reflect our vision.

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Find the Best Prospects

to Target

Stop wasting time and resources in building large lead lists and intricate marketing funnels that don’t lead to conversions. Let AI-powered predictive analytics cut through the noise to drive precision in your customer acquisition.

customer-acquisition marketing

Customer Lookalikes

customer-lookalikes
Use predictive prospecting to engage with the right audiences


Don't settle for sub-optimal lead lists built based on hypothesis and gut. Boostt.ai's predictive models build lookalike audiences specifically for your business based on your best customers.

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Lead Scoring

Prioritize leads with
AI-powered propensity scores.


Our powerful predictive scoring models allow you to prioritize audiences that are most likely to convert so that you can confidently build marketing funnels that optimize your spend on the highest qualified leads.

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lead-scoring

Customer Data Enrichment

visualize-the-game-plan
Use Boostt to access 1,500+
unique customer attributes


We provide you with a rich set of audience attributes so that you can hyper-personalize your messaging. Imagine knowing what drives and motivates your audiences.

Lead intelligence

Approach prospects on the righ channels


Use lead intelligence from our predictive models to engage audiences on the channels they prefer. Using the right channels is just as important as the audience list. We make it easy for you to optimize for both.

lead-intelligence

Retargeting

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Website Retargeting: Combine Digital and Physical


Turn anonymous website visitors into loyal customers with the magic of AI-powered postal retargeting. Bridge the gap between online exploration and offline conversion.

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New Mover Automation

Be the first to greet newcomers to the
neighborhood.


Automatically identify and engage with new residents during their settling-in phase, when they're actively seeking local services and forming new buying habits.

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new-mover-automation

In-store leads intelligence

instore-lead-intelligence
Capture in-store visitors as leads and score their propensity to convert in real-time


Arm your sales team with predictive intelligence as soon as the prospect self-identifies through a raffel or other in-store lead capture mechanisms

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Geofencing Ads with Location Intelligence

Capture Audiences On the Move


Engage high-intent customers based on where they go and what they do in the real world. Whether you're looking to geo-conquest visitors at a competitor's location or drive affinity marketing to engage customers of nearby complementary businesses, reach the right people when they're in the perfect mindset and in-market to engage. Boost foot traffic, and drive conversions with precision-targeted ads that hit home-literally.

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Addressable Geofencing ads

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Turn Homes into High-Conversion Zones


Deliver ultra-personalized ads straight to your customers' devices when they're most receptive-at home.With addressable geofencing, you can draw a digital perimeter around your audience's homes and serve them highly personalized ads that resonate. It's more than location-based marketing-it's ultra-precise, hyper-relevant messaging that reaches your audience where they feel most comfortable, ensuring your brand becomes top of mind, at just the right time.

Find new customers

FAQs

Boostt.ai trains models on your best customers (not generic seed lists) and enriches them with hundreds of privacy-safe consumer and geospatial attributes. The result is a channel-agnostic audience you can activate anywhere—addressable geofencing, postal, display/CTV, email—without being locked to one ad platform’s algorithm. Audiences refresh as new signals arrive, improving accuracy over time.

Yes. Our AI propensity scores update as people engage with your site, ads, mail, and email—so budget and cadence automatically shift toward the most likely converters. Scores sync to your CRM/marketing tools for routing, SLAs, and sales follow-ups, and you can segment by score deciles to run lift tests and optimize CPA/ROAS.

You can start with as little as a customer list (email/phone/postal) or historical orders. We append a wide range of privacy-safe attributes—demographic, household, lifestyle/interest, purchase intent, and location intelligence—so you can personalize creatives and offers beyond basic first-party data. Sensitive categories are handled per applicable laws and your consent framework.

When an anonymous visitor meets your rules, we attempt a privacy-safe match to a mailable household, score for conversion propensity, and trigger a postcard/letter within a few days. Each piece can include a QR/PURL for attribution, and USPS Informed Visibility scan events help confirm delivery and timing. Many clients pair this with addressable geofencing to reinforce the message at the household level.

Traditional geofencing targets devices seen inside a polygon. Addressable geofencing maps households (home addresses) to devices, letting you serve highly relevant, sequential ads at the residence—ideal for higher-consideration purchases and local services. It also aligns cleanly with your CRM segments, lookalikes, and postal retargeting.

Yes. We detect and onboard new residents, then trigger welcome mail and household-level ads while they’re forming new habits. For in-store, we capture leads via QR/forms/raffles, score propensity in real time, and sync to your CRM/POS so sales teams can act immediately with the right offer.

We recommend holdout/control groups, matchback analysis (for mail), device-level exposure logs (for ads), and decile-based lift using our propensity scores. Reporting shows what moved the needle—by audience, channel, and creative—so you can re-allocate budget toward the highest-yielding segments and steps in the journey.